grupos-wpp

I built grupos-wpp to learn programmatic SEO through a concrete product: a directory of public WhatsApp groups organized by category.

The core idea was straightforward. If every group and every category had its own server-rendered page, the site could target a large set of long-tail searches such as groups for developers, photographers, students, and so on.

how it worked

The app generated public pages for:

• categories
• individual groups
• filtered search results

Authenticated users could submit and edit groups, while moderation controlled what actually became public.

SSG was the key choice. Without it, the product would have been much weaker as an SEO experiment because crawlers would not get the content immediately.

This project was mainly about learning how page templates, URL structure, metadata, moderation, and user-generated content work together when discovery depends on search.